3:30 P.M: Oblivious to the sweltering heat, Shefali Shah, the assistant creative director and her colleagues were in a deep discussion, inside the bright, shiny, apple shaped, air conditioned meeting room of the Mudra ad agency. The “great Indian wedding season” was about to commence in a month’s time and their client ‘Vimal’, that has been celebrating the many facets of the beauty of the Indian women, wanted to air new advertisements to lure the modern Indian bride into buying the new collection with unmatched prints. Ideas were bouncing off and plans were chalked out.
8:30 P.M: Shefali Shah was reading an article on “Comparative advertising-the new strategy” sitting in her cubicle. Advertisements had fascinated her since childhood. She was amazed by the creativity that went into their making. Inspite of her friends and family ridiculing at her, she never gave up on her dream of being a part of this fantasy world. And she made it all by herself!! Sipping her green tea, she wondered how it felt like just yesterday that she had been recruited into her dream company .It was going to be a year tomorrow .Time just flew by. Every day was a different day. She loved everything about Mudra. Her office, her team, and oh yeah! her boss- Rohan Khanna.
Rohan, the most eligible bachelor in the city, was the blue eyed boy of their company. He was in his late twenties with the kind of boyish charm that got girls swooning. A workaholic who shared her passion towards work. She was looking forward to going to the Goafest with Rohan.
A door knock woke her up from her reverie and she realized she was lost in her musings for half an hour!! It was pack up for the day, officially. She came out of the office to be welcomed by the light drizzle. This was 'Mumbai' where the unexpected is to be expected. It had been a good day all in all. She walked to her home, mentally recollecting the chores that had to be done. This was the only thing she hated about her life. Every night, after a tiring day she had to go back to the deafening silence she was not accustomed to.
